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Jeff Bezos' annual letter 2017

Reading this letter from Bezos you can understand why Amazon are such an enormously successful company. He has built one of the most innovative companies in the work on clear, solid principles and he has obsessively upheld them by being consistent and by reinforcing clarity.

So much good advice in this letter to anyone involved in running a business. Essential reading.

https://www.sec.gov/Archives/edgar/data/1018724/000119312517120198/d373368dex991.htm